Our Business

Our Industry

According to industry research, vegetable consumption expected to grow globally as well as in the PRC. As a leading integrated vegetable processor in the PRC with a global network of customers, we are well-positioned to leverage on these positive industry trends.

Global

  1. Global consumption between 2005 and 2012 is expected to grow at a Compound Annual Growth Rate (“CAGR”) of approximately 3.5%.
  2. Potential growth of global vegetable consumption estimated to reach about 1.8 billion tonnes by 2012.
  3. Expected that the processed vegetable industry would continue to record positive growth as food processing technology improves and allows vegetables to reach consumers better with longer shelf life.

Estimated Consumption and Forecast of Fresh Produce and Processed Vegetables (2005-2012E), Global.

Estimated Consumption and Forecast of Fresh Produce and Processed Vegetables (2005-2012E), Global

Source: Food and Agriculture Organization of the United Nations, Frost & Sullivan

The PRC

  1. Leverage PRC's position as the fourth largest exporter of fresh produce and processed vegetables with an estimated CAGR between 2009 and 2012 of 12.7%
  2. Total consumption of fresh produce and processed vegetables expected to continue to grow between 2009 and 2012 in the PRC, in line with historical trend
  3. Stable market demand expected due to growing health consciousness as demand for vegetables is unlikely to waver since vegetable nutrients are essential to people's health and well-being

Estimated Market Size and Forecast of Vegetable Exports (PRC), 2005-2012E.

Estimated Market Size and Forecast of Vegetable Exports (PRC), 2005-2012E.

Source: COMTRADE, Frost & Sullivan